SHOULD I CREATE A NEW INSTAGRAM ACCOUNT FOR MY YOGA BUSINESS?

One thing that I get asked over and over again by yogis about to qualify as yoga teachers is… 

Should I be creating a new Instagram account for my yoga business?

or should I switch my personal account to a yoga account?

Now there is no one-size-fits-all answer to this. There are pros and cons to each option, and ultimately it’s just about weighing these up to see which will work best for you. Here are some of the key things to consider when you are making your decision

your time is precious

There is no doubt about it, this is one of the key considerations for most when making the decision. Running one social media account is time consuming enough, running two will require more of your focus and energy. Managing one account means less time prepping posts, creating content or cross-posting and no switching between two profiles.

if you create a new yoga account, WHAT WILL BE LEFT TO POST ON YOUR PERSONAL ACCOUNT

One important thing to ask yourself is: will there be anything left to post on your personal account if your create a yoga-specific account? When you are prepping for your yoga teacher training, during the course, and then starting to teach, it is likely that a lot of things you are going to want to share online will be focussed around yoga. You may find that your personal account just becomes redundant as more of your life heads in this direction

I personally found that most of my content ended up being about yoga , meaning there was very little that I could have posted on a separate personal account. MY WHOLE LIFE STARTED TO BECOME ABOUT YOGA! For me, it made sense to continue with my own personal account sharing both my yoga journey and my non-yoga life in the same place

YOUR EXISTING FOLLOWING IS A GREAT STARTING POINT

You have already built-up a following on your personal Instagram account and this is a great place to start when thinking about growing your audience. Starting a new page means building up an audience from scratch

your students want to get to know you

Your students are likely going to follow you on social media to learn about you as a person, including your life outside of yoga. If you want to start to really connect with your students, then your profile should showcase you and your personality.

keeping boundaries

Some people like the idea of having a separate yoga account so they are able to keep their personal life private. If you have one account that is your public profile for everything, you will need to have a level of awareness to post only things that are in line with your brand and audience. If you feel as though your personal posts might clash with your yoga brand then perhaps for you it might be right to keep them separate.

if you decide to yogify your personal account, You might need to clean up your old content

If you decide to use your personal account for yoga, then it’s likely that you are going to be taking your profile from Private to Public. It might be a good idea to take a look through your old content and give it the once over. Scroll down your grid, and archive any posts that you don’t mind being seen by a more public audience or that don’t quite seem to fit with your new theme

Personally I needed to go through and clean-up A LOT of the content that was on my personal account as there were several years of media jollies, drinks, boozy lunches on there that didn’t serve any purpose for me

SWITCHING TO A BUSINESS PROFILE

If you decide to continue using the one profile, then switch it over to a business profile as soon as you can. This way you get access to analytics which allow you to see the kind of content that is working best for you. Now that you have a yoga business, it’s time to start thinking about your Instagram as an important marketing tool.

LETS HEAR THE EXPERIENCES OF MY YOGI PALS WHO HAVE TRIED AND TESTED BOTH

I have reached out to a few of my super wonderful yoga teacher friends, so they can share with you their own experiences with running social media profiles for their yoga businesses - whether to create a new account, or stick to using their personal ones >>

@erindusek, a professional dancer and yoga teacher, CREATED A separate YOGA ACCOUNT BUT FOUND THAT THE CONTENT WAS TOO RESTRICTIVE so ended up reverting back to her personal one

@helenawilton has found that people are much more likely to book onto her retreats if they can get to know her as a person

@MINERALYOGA found that starting a new Instagram felt like a fresh start and gave the confidence to share her yoga with confidence, but found that now she rarely uses her personal one

I hope that has given you some food for thought. Whichever option you decide on, you can always revert back if it’s not for you. Let’s carry on the conversation over in the Facebook Group

//Charlotte - The Digital Yogi // xx

Charlotte Reynolds